Social Media | Strategy

What is LinkedIn’s Creator Mode?

Should you consider turning this on your profile?

Photo by Souvik Banerjee on Unsplash

Recently, like many professionals navigating the evolving digital terrain of LinkedIn, I found myself contemplating the potential benefits of the platform’s ‘Creator Mode.’

After much deliberation, I took the plunge and activated it. Here’s a deep dive into what I discovered and whether it might be the right move for you too.

LinkedIn’s Creator Mode Explained

Activating Creator Mode shifts the LinkedIn profile dynamics, making it more content-centric. Here’s what changes:

1. Profile Emphasis: Instead of a resume-style layout, your recent posts and activities get the spotlight.
2. Connection Dynamics: The traditional ‘Connect’ button transforms into ‘Follow,’ aiming for content-driven interactions.
3. Tailored Suggestions: LinkedIn steps in with content themes and ideas based on your audience’s preferences.
4. Live Broadcasting: If you’re among the chosen few, you can kickstart LinkedIn Live sessions directly, enhancing real-time engagement.
5. Enhanced Metrics: Get an eagle-eye view of follower growth, demographics, and engagement…